Taste3 Conference: Bryant Simon

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Bryant Simon, Professor of History and Director of the American Studies Program at Temple University with his study of how the desires of daily life are revealed from the comfy coaches of Starbucks.

Channel: People & Blogs
Uploaded: February 15, 2007 at 11:34 pm
Author: TASTE3

Length: 00:18:05
Rating: 4.58
Views: 24804

Tags: taste3 Starbucks

Video Comments:
julianbaischir (November 25, 2007 at 3:35 pm)
This was nothing short of fascinating. I also appreciated how it was a presentation based on reasoned observation.
martinking68 (September 14, 2007 at 5:07 pm)
Simon is good guy. However, I have had him as a teacher before and I have to say that his class was mostly left-winged stuff about cultural imperialism and horrible corporation. Don't get me wrong. He has a right to his opinion, but this intellectualized propaganda doesn't belong in the classroom.
businesslaunchexpert (September 7, 2007 at 3:25 pm)
Truly cool to know that someone thinks this deeply about this stuff. I often share with my clients that Starbucks is a marketing company that happens to sell coffee to support its machine. This paradigm, this way of doing business is what separates those businesses that completely diminate versus those that exist.
pianorocks05 (July 31, 2007 at 5:02 am)
Mr. Simon as a current Starbucks employee, I can tell everyone watching that every statement he has named here to be true. However, I do support Starbucks in every way I can due to the quality and efficiency of the store. Starbucks is the item of fashion and popularity, and will continue to do so. Starbucks is also an awesome employer, and they continually provide excellent care to us.
mistersquid (July 6, 2007 at 3:07 am)
An engaging analysis of one of consumer culture's most recognizable brands. Thank you, Dr. Bryant Simon.
FatLightng (April 26, 2007 at 9:26 pm)
What's interesting is that you have chosen a well known company that shares the same quality across the board. That's why people enjoy it b/c like you said, when they travel they get predictability. They know they get the same quality everywhere they go.
type670 (April 11, 2007 at 9:54 am)
engaging and well delivered. entertaining even!!!
truxaltom (April 7, 2007 at 7:31 am)
Very interesting and valid points. I've been a barista for 2 years now, people really come in for predictability, and they like their ego stroked. It's an escape for a lot of people, and it's really all mental.
jessesaves (February 28, 2007 at 5:26 am)
yeah, john moore at brand autopsy did a presentation that reminds me of this
dougstewartorg (February 27, 2007 at 6:15 am)
Very well done.